Biden has two red shades that leave the hair looking like it’s just been colored. It features longer lasting radiant and vibrant colors. Its exclusive Color Active complex is formulated with natural Coffee Extract + Mate Extract active ingredients to seal in moisture and transform or highlight natural color, promoting even more radiant shine and smoothness. Your hair receives evenly distributed color in a quick and practical process that leaves it looking natural and that totally covers gray.

Easy and practical to use. Just add water to the powder and mix until creamy. It’s ready to apply. Because Bigen contains no ammonia or peroxide, it has no disagreeable odor and is not harsh on the hair, preserving hair structure. Wait for the amount of time instructed on the package, rinse and then apply exclusive Conditioning Balsam to moisturize the hair and preserve color.